Uber Loyalty Program

Uber Rewards 2019 & Uber Loyalty Program

Does Uber have a loyalty program for riders?

The type of thing airline customers sign up for (like Frequent Flyer Miles or Aeroplan rewards)?

Pilot Phase

As of yet (2019), Uber has no official loyalty program. The company currently does offer UberVIP, but the VIP system does not yet provide  loyalty-rewards points which can be put towards future ride-purchases or trip discounts (i.e., it does not technically qualify as a loyalty program).

Uber has experimented with Loyalty programs in the past. In  2016, Uber began testing a points-based rewards program in Los Angeles that strongly resembled a loyalty program.

How does the Uber Loyalty Pilot Program work?

The system, which existed in a beta/pilot phase, rewarded UberBLACK riders with points, depending on how frequently they use the UberBLACK service.

Every UberBLACK trip = 200 points (regardless of distance or trip duration).

3000 points = $25 Uber credit, which can be put towards a free ride.

In essence, you can look at the loyalty program as a simple system where 15 UberBLACK rides gives riders 1 Free Uber Ride.

Is it Worth It?

The Los Angeles Uber Loyalty Program is Uber’s first (and most substantial) loyalty program in the Western United States. The program is meant to incentivize UberBLACK passengers to continue using Uber’s premium (and more expensive) services — which have seen ridership decline with the large-scale expansion of UberX.

The average UberBLACK trip is between $35 and $45. Fifteen rides means riders are likely spending between $525 – $675, but ultimately saving $25. This equates to a 4-5% discount on UberBLACK Uber trips.

For frequent users, taking over 60 rides per month will equate to savings of  over $100 per month.

Will the Loyalty Program Expand?

As of now, it’s unclear whether Uber intends to expand its loyalty program to multiple cities, or establish a reward system for UberX riders (as opposed to just UberBLACK passengers).

Part of the reason for the lack of a robust Uber passenger-rewards/loyalty program is that demand for Uber rides is already extremely high — the company is still growing at an extraordinary rate, and (as of yet) there is no major reason to institute a strong incentive program to increase ridership in most markets.

However, as the company’s recent experimentation in Los Angeles suggests, it’s highly probable that some form of Uber Loyalty Program emerges in the near future, in order to keep users loyal to Uber and make sure they continue to patronize the company, as opposed to the services of one Uber’s many rivals.

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